ABOUT
Mission Statement
The PRINT IS… campaign is an industry initiative designed to elevate the consumer’s perception and understanding of Print’s role in the marketplace. Our goals are to showcase Print’s value as a communication channel, and clarify and promote the versatility, effectiveness, sustainability and security of Print.
Our 3 main campaign objectives are:
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- inform the market
- increase demand
- differentiate products
Vision Statement
The PRINT IS… campaign seeks to remind the general public and corporate decision-makers of the power of Print to inspire action, generate healthy relationships, sustain our earth’s resources, and provide a clear channel for communication.
Our Organization
PICA is a 501(c)(6) not-for-profit Trade Association for Print in North and South Carolina.
We are committed to:
- Promoting the common interests of the Printing Industry
- Helping our members prosper, both individually and collectively
- Proving opportunities for fellowship, education, and cooperative action