The PRINT IS… campaign is an industry initiative designed to elevate the consumer’s perception and understanding of Print’s role in the marketplace. Our goals are to showcase Print’s value as a communication channel, and clarify and promote the versatility, effectiveness, sustainability and security of Print.
Our 3 main campaign objectives are:
- inform the market
- increase demand
- differentiate products
The PRINT IS… campaign seeks to remind the general public and corporate decision-makers of the power of Print to inspire action, generate healthy relationships, sustain our earth’s resources, and provide a clear channel for communication.
PICA is a 501(c)(6) not-for-profit Trade Association for Print in North and South Carolina.
We are committed to:
- Promoting the common interests of the Printing Industry
- Helping our members prosper, both individually and collectively
- Proving opportunities for fellowship, education, and cooperative action